The Thursday Edition
October 11, 2012
there will be hurdles.
there will be headaches.
there will be challenges.
you will be tempted to quit.
but if you persist and never say die,
it will be worth it
Tour Strategies for Bands: Think Small for Big Growth
The Rock Star Rock Branding Podcast #36
Join me (Brian Thompson), Michael Brandvold and Steve Jones as we discuss Mumford & Sons' non-traditional touring strategy.
Through the relentless playing of smaller cities and smaller venues, the band was able to grow and develop into a worldwide banjo-playing, radio-charting phenomenon.
Their smart and effective tour strategy positioned them into having a larger "share of mind" in each market since they were quite possibly the only show in town.
Whether you're playing in a town of forty thousand, a suburb of your home town, or a large city of four million... making a new fan is a new fan. They all count. They all matter. And the buzz is the same. And that buzz can spread... helping you land better gigs with bigger audiences in bigger cities.
For a developing artist, your biggest markets could quite possibly be the smallest cities which you may be tempted to overlook.
We also discuss the growing trend of House Concerts.
What other kind of tour strategies have you seen work well for new bands?
Today's News, Links & Tips:
1.) How Do I Get People To Come to My Show?
2.) The 101 Most Influential Albums In Rock n' Roll History...
3.) Facebook Retargeting: Advertising System Stalks Until Response Improves...
4.) If Pandora Can Write Lil Wayne A $3 Million Check, Why Should They Pay Less? [Commentary]...
5.) How to Gracefully Cope with Criticism
6.) 17 Money Practices That Cost Me a Lot to Learn...
7.) Brands inparticular today offer viable alternatives to labels' 360-degree deals. But what are the pitfalls?
8.) 5 Reasons You Probably Won’t Get a Record Deal
9.) 7 Life Changing Quotes from Will Smith
10.) The only constant is change.
11.) Your IQ Doesn't Matter & Other Lessons About Creativity From Children...
12.) Where Have All the Managers Gone?
13.) How a Smile Can Affect Self-Esteem: Building Healthy Relationships with a Positive Attitude...
14.) Does the Guitar You Play Say "I Am a Douchebag?"
15.) 5 Culprits Who Steal Your Self-Confidence Everyday...
16.) Readability Design: 7 Tips for Engaging Content.
17.) How To Use Instagram for Content Marketing (bands, this includes you)
18.) Anyone who blogs needs to read this: Why No One Cares What You Think (and How to Stop Being so Freaking Boring)
19.) The Unseen Side of Procrastination and The Law of Distraction
20.) Your music IS your marketing. Music history is made by artists who refuse to follow the formula...
21.) Artists, you should check this out. TuneSat Announces 30-Day Free Trial of Their Tracking Software...
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